healing intimate photography
aimed at being a healing modality that offers
you a dose of self-love, freeform supplies you with tasteful intimate images of your beautiful self
freeform's goal is to help shift the perception
that an everyday womxn has of her body by capturing her in a poetic light
freeform is a photographic endeavour by
visual content creator rudi gremels
social responsibility lies close to freeform's heart,
thus 5% of all profits are donated to
select women's shelters in the western cape
"Images can hold a lot of power, and it’s pretty powerful looking at nude images and recognizing the gaze looking back at you is your own."
"Being vulnerable is hard but one thing I’ve learnt is that a lot of power can come from vulnerability. I loved the freeform experience, I love my photographs, and I love the feeling of knowing without a doubt that I am beautiful."
before your shoot
reach out to say hello!
sign your contract
pay the retainer
book a date!
CALM THE NERVES
it's time for the fun stuff!
answer a questionnaire
receive prep guides
CREATE YOUR VISION
now we will:
discuss your vision
create a pinterest board
plan your customised shoot
meet at the studio/location
have some tea/coffee
get the beats going
let's shoot, babe!
after your shoot
receive a couple sneaks before the adrenalin fades
meet for coffee/at studio
go through your pictures
yes, you're gorgeous
yes, that's YOU!
design your photobook
select your wall art
create a zine
receive your digital images
receive your products
you did it!
i was formally trained as a cinematographer and have been taking photos for ten years, etcetera etcetera.
but that ain't important.
during my travels to latin america in 2019, i was fortunate to meet very incredible women. some were friends, some were teachers, some were lovers. but it was clear that whether they were fresh out of university or far along their inner journey of self-discovery, most (if not all) struggled with body-image issues of varying severity. more than this, almost every woman had a story to tell about being a victim of the current gender power dynamics in our society.
how has humanity failed half of its population? how can it be that media thrives off stoking the fire of insecurity? how has one single, unachievable body type caused so much suffering?
a lot changed for me. i felt awkward existing as a man. i became aware of how i looked at women, even if it was just a glance. wolf-whistles stopped coming across as funny or 'normal'. for the first time, i began to wrap my head around what it must be like to be a woman in this world.
i'm sure that a hipster with a man-bun won't solve one of the world's foremost issues by taking photos of (semi) nude women, but it has been unbelievably fulfilling to see the goddesses looking at the back of my camera with awe.
giving someone an experience that leaves them with a higher degree of self-love is something special for me.
i would be honoured to do the same for you.
yes, you are gorgeous as you are.
yes, you are sexy as you are.
yes, your form can be free, in this very moment.
investing in your freeform intimate shoot happens over two steps.
choose your shoot session and pay your retainer. this allows you to save a date.
during your reveal session, you will see many stunning photos of your gorgeous self. this is when you choose & select the ones you love.
payment plans are offered for this portion.